New York, USA
When MoMA New York celebrated its 75th birthday in November 2004 with the opening of its new downtown Manhattan building, it became in the same moment a showcase for Danish industrial design in action.
Two years before, the Danish Consulate in New York had approached the museum about sponsorship of Danish designed furniture and accessories in all its public areas.
The museum’s appreciation for Danish design was proven through its selection of an almost exclusively Danish inventory list for the whole museum – a surprise to the consulate, whose initial goal was only for furnishing the café. This list was selected by its curators, project interior designers and even Chairman of the Board, Ronald Lauder, and at the time, interior architects Peter and Paul Bentell commented: “Overall it was a vital factor in our selection process that artefacts would complement the beauty of the new building. The Danish design proved highly compatible.”
While Knud Holscher’s coffee pot design for Georg Jensen was selected to be displayed in MoMA’s ‘hall of fame’, his satin stainless steel door stops, coat hooks and pull handles for d line were chosen by the curators for use in the museum.