Touchless sanitary ware
Timeless, hygienic and sustainable; introducing Touchless to our series of architectural sanitary ware.
Technology and innovation meet timeless design in Touchless, a newly launched addition to our series of cohesive, modular architectural sanitary ware.
Designed by Knud Holscher, the sleek Touchless pieces continue the d line curved iconography, with their rounded edges and functional circular hole detailing, all while embracing the latest innovations in motion-sensor technology.
Its lines are minimalist and the result is too – the Touchless range honours our classic, unfussy aesthetic; reduces the spread of bacteria by eliminating buttons and pumps; and is formed of AISI 316 steel – rust-resistant, non-corrosive and marine quality – to withstand high traffic, humidity and, most importantly, the test of time.
Our new Touchless sanitary ware consists of a hand dryer, paper roll dispenser and soap dispenser.
d line unveils revitalised brand identity
In collaboration with Norm Architects and Studio C, our heritage architectural hardware brand d line has developed a fresh brand identity and tone of voice as part of our comprehensive, strategic repositioning as a modern design brand.
The brand revitalisation is about refining something existing, to align it with our communication of both our past and our future.
As a nod to our heritage, the brand’s new visual expression of logo, typography, colour principles and image style has a recognisable and conscious synergy with its previous visual identity. Its development has been about distancing us from our former incarnation as a technically focused production company, to define us as a design and lifestyle brand.
Incredible propositions have been lost within our formerly complex brand hierarchy – propositions we are proud of, from our beginnings with Knud Holscher’s vision for a cohesive range of architectural product solutions, to our recent collaboration with Bjarke Ingels on a state-of-the-art smart lock. All of this has now come to life in a stunningly produced, coffee table-style brand book.
Creative collaboration for a creative company
Norm Architects developed our new brand platform, bringing in graphic design company Studio C to realise the visual language, and communications consultant Kate Poulsson Johnson to develop our tone of voice and messaging.
The collaboration with Norm, an architecture studio that understands d line from both a brand and a customer point of view, led to our heritage being brought to the foreground as one of our greatest strengths.
“d line’s design is classic and loved, but it had lost relevance in today’s market and its myriad sub-brands didn’t speak to its customers. Together we examined its brand DNA, identifying what originally made it great and establishing this as the cornerstones of a stronger and more defined d line going forward. Being architects and designers, working with d line has been a dream for us – its heritage and the designers associated with the brand make us proud to be involved. We operate seamlessly in the same industry, and are naturally interdependent of each other. That’s what makes this partnership meaningful. “
Katrine Goldstein, Managing Director, Norm Architects
Being part of a heritage Danish design brand
Now is a great time to be part of a heritage Danish design brand. We are in a time where people demand more quality, they have an interest in sustainability and are certainly brand aware.
The era of poorly made, easily replaceable or imitation products is coming to an end. In this waste-aware environment, people look for strong products that stand the test of time. These products don’t just look like design classics, they behave like them too, delivering timeless design constructed to superb quality standards. They are products with strong roots and proven integrity in their craftsmanship. I’m very proud that this is what we create at d line.
I have been part of d line for over 25 years, and in that time have met many incredible people – from craftsmen to distributors to architects – and have seen our products grace many incredible projects. I’m as proud of the growth we have experienced as of the new areas we have pioneered and succeeded in. It shows that, despite many changes to the company, d line has remained a brand that is admired for its close attention to quality and for its strong and minimal design ethos. Design that endures both in its style and in its strength.
Our products are present in some of the world’s most beautiful buildings, designed by some of its most acclaimed and ambitious architects, and we have long and valued relationships with studios all over the world. In our work with them we are organised and smart, going to extraordinary lengths to specify total, modular and bespoke solutions across architectural hardware, sanitary ware and barrier-free solutions that will complement their vision. We are building on those relationships we have, while we continue to build new ones.
As we have always done, we continue to do what we do well whilst always looking forward. We look to new streamlined ways of working, to building these new relationships and to adapting and designing new products some of which are the first of their kind in the world.
As we move into fresh areas that meet new and emerging needs, this is indeed a great time to be part of d line – a heritage Danish design brand.
Hans Christian Petersen – Chief Executive Officer