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November 1, 2018

Danish design classics for the Danish homes

by d line

Today we launch our Danish webshop with a carefully selected range of quality products from the Knud Holscher, Arne Jacobsen and Bjarke Ingels Group collections.

Since the conception our very first coordinated line of architectural hardware in 1971 together with Knud Holscher d line has positioned itself as the leader within innovative architectural product solutions to a vast range of building projects.

Together with a wisely curated selection of designs from leading icons like Arne Jacobsen, Knud Holscher and Bjarke Ingels Group, we are now ready to offer our design classics to the Danish consumer market.

Coat hooks, towel rails, lever handles, toilet brush holders, toilet roll holders, thumb turns and key escutcheons are just some of the classics that we will be offering on our new webshop. Designs that compliments rather than distracts, that supports and underlines the architectural solutions rather than overpowering them. Our collections are visually and functionally interconnected so that they endure in the modern bathroom, hallway or kitchen.

Being a modern design brand
The move into the business to consumer market is part of d line’s comprehensive, strategic repositioning as a modern design brand which launched back in November 2017. Our mission is to be universally known, coveted and admired for the uncompromising endurance of its design, craftsmanship and quality. By taking the first steps into the consumer market d line is closer to becoming a design and lifestyle brand.

A preview of what to come
With the launch of our webshop we are also revealing our latest design collaboration, which is available to the public in 2019. For d line Bjarke Ingels Group has designed the distinctive Pebble series, consisting of a selection of bathroom accessories and a matching lever handle. The playful collection is inspired by a pill’s futuristic, balancing elliptical shape that leads the mind to sci-fi scenographs of another world.

We look forward to welcoming you to our new store. 

Click here to go to the site.

Billede Webshop Launch
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